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Draft Content

AnthropicOfficialPublished by Anthropic

  • Skill
  • Content generator
  • Documents and content
  • Apache-2.0
  • No issues found
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From the author

Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
— the description by Anthropic

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

Draft-content is a versatile writing assistant designed to generate marketing materials tailored to specific platforms and audiences. It supports a wide range of formats, including blog posts, social media updates, email newsletters, landing pages, press releases, and case studies. The skill ensures consistency by applying user-defined brand voice guidelines and provides structured, channel-specific formatting. Additionally, it incorporates SEO best practices for web-facing content, offering keyword suggestions and meta-data recommendations to improve visibility.

What it does

  • Generates structured drafts for diverse marketing formats like blog posts and press releases.
  • Applies custom brand voice guidelines to ensure consistent tone across all content.
  • Provides channel-specific formatting, such as character limits for social media or standard press release structures.
  • Suggests SEO strategies including primary keywords, meta descriptions, and header optimization.
  • Offers multiple options for headlines and subject lines to maximize engagement.
  • Includes placeholders for essential elements like customer quotes, metrics, or media contact information.

When to use it

  • When you need to create marketing copy for a new campaign or product launch.
  • When you need to adapt a core message for different platforms like LinkedIn, Twitter, or email.
  • When you require SEO-optimized content for a blog or landing page.
  • When you need to draft professional communications like press releases or case studies.
  • When you want to ensure your content maintains a consistent brand voice.

Advantages

  • Ensures content is formatted correctly for the intended platform.
  • Saves time by providing structured templates and SEO recommendations.
  • Maintains brand consistency through configurable voice settings.
  • Provides actionable suggestions for engagement, such as call-to-action placement.
  • Reduces the effort required to brainstorm headlines and subject lines.

Usage examples

“Draft a LinkedIn post about our new sustainability initiative.”
The agent generates a professional, engaging post with relevant hashtags, a clear hook, and a call to action, formatted specifically for LinkedIn.
“Write a blog post about the benefits of cloud migration for small businesses.”
The agent provides a blog draft with an engaging headline, organized sections, SEO keyword suggestions, and a concluding call to action.
“Create a landing page for our upcoming webinar.”
The agent produces copy including a hero headline, value proposition bullets, CTA suggestions, and meta-data for SEO.
“Draft an email newsletter subject line and body for our monthly product update.”
The agent provides three subject line options, a structured email body with clear sections, and a sign-off.

Install

  1. Download the skill as a ZIP:

    https://mp-staging.autogineer.com/agent-skills/anthropics/draft-content/download

  2. Unzip it into the cross-client skills folder of your project:

    mkdir -p .agents/skills && unzip draft-content.zip -d .agents/skills

Documentation by Anthropic

Draft Content

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate marketing content drafts tailored to a specific content type, audience, and brand voice.

Trigger

User runs /draft-content or asks to draft, write, or create marketing content.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

  1. Content type — one of:

    • Blog post

    • Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)

    • Email newsletter

    • Landing page copy

    • Press release

    • Case study

  2. Topic — the subject or theme of the content

  3. Target audience — who this content is for (role, industry, seniority, pain points)

  4. Key messages — 2-4 main points or takeaways to communicate

  5. Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)

  6. Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")

Brand Voice

  • If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.

  • If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."

  • Apply the specified or default tone consistently throughout the draft.

Content Generation by Type

Blog Post

  • Engaging headline (provide 2-3 options)

  • Introduction with a hook (question, statistic, bold statement, or story)

  • 3-5 organized sections with descriptive subheadings

  • Supporting points, examples, or data references in each section

  • Conclusion with a clear call to action

  • SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings

Social Media Post

  • Platform-appropriate format and length

  • Hook in the first line

  • Hashtag suggestions (3-5 relevant hashtags)

  • Call to action or engagement prompt

  • Emoji usage appropriate to brand and platform

  • If LinkedIn: professional framing, paragraph breaks for readability

  • If Twitter/X: concise, punchy, within character limit

  • If Instagram: visual-first language, story-driven, hashtag block

Email Newsletter

  • Subject line (provide 2-3 options with open-rate considerations)

  • Preview text

  • Greeting

  • Body sections with clear hierarchy

  • Call to action button text

  • Sign-off

  • Unsubscribe note reminder

Landing Page Copy

  • Headline and subheadline

  • Hero section copy

  • Value propositions (3-4 benefit-driven bullets or sections)

  • Social proof placeholder (suggest testimonial or stat placement)

  • Primary and secondary CTAs

  • FAQ section suggestions

  • SEO: meta title and meta description suggestions

Press Release

  • Headline following press release conventions

  • Dateline and location

  • Lead paragraph (who, what, when, where, why)

  • Supporting quotes (provide placeholder guidance)

  • Company boilerplate placeholder

  • Media contact placeholder

  • Standard press release formatting

Case Study

  • Title emphasizing the result

  • Customer overview (industry, size, challenge)

  • Challenge section

  • Solution section (what was implemented)

  • Results section with metrics (prompt user for data)

  • Customer quote placeholder

  • Call to action

SEO Considerations (for web content)

For blog posts, landing pages, and other web-facing content:

  • Suggest a primary keyword based on the topic

  • Recommend keyword placement: headline, first paragraph, subheadings, meta description

  • Suggest internal and external linking opportunities

  • Recommend a meta description (under 160 characters)

  • Note image alt text opportunities

Output

Present the draft with clear formatting. After the draft, include:

  • A brief note on what brand voice and tone were applied

  • Any SEO recommendations (for web content)

  • Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")

Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"

Files

Requirements and compatibility

Written for: Claude Code, Claude apps

Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Needs: Claude Code frontmatter

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Published by
Anthropic
Publisher
Anthropic (Official)
Source
anthropics/knowledge-work-plugins · marketing/skills/draft-content · commit e050c2e
Licence
Apache License 2.0 (redistribution allowed)
  • LICENSE (added by AutoGineer from marketing/LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
Synced

AutoGineer is not affiliated with or endorsed by Anthropic.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download draft-content.zip