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Marketing Ideas

Corey HainesCommunityCreated by Corey Haines

  • Skill
  • Guidelines
  • Business and productivity
  • MIT
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From the author

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
— the description by Corey Haines

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

This skill acts as a comprehensive marketing strategist, providing access to a curated library of 139 proven growth tactics. It is designed to help founders and marketers identify the right strategies based on their product stage, budget, and resources. By integrating with existing product marketing context, it offers actionable, implementation-focused advice ranging from SEO and content to guerrilla marketing and product-led growth.

What it does

  • Suggests 3-5 relevant marketing ideas based on your specific product and stage.
  • Provides implementation steps, resource requirements, and expected outcomes for each tactic.
  • Categorizes ideas by budget, timeline, and growth goals for easier decision-making.
  • Offers deep-dive frameworks for specific strategies like guerrilla marketing.
  • Helps prioritize marketing efforts by analyzing your current constraints and goals.
  • Connects users to specialized skills for executing specific marketing channels.

When to use it

  • When you are stuck and need inspiration for how to grow your software product.
  • When you need to brainstorm new marketing tactics or strategies.
  • When you are planning a launch and need a list of proven promotional activities.
  • When you need to evaluate which marketing channels fit your current budget and team size.
  • When you want to pivot your marketing approach based on your current growth stage.

Advantages

  • Provides a structured, categorized library of 139 proven tactics.
  • Reduces decision fatigue by filtering ideas based on your specific constraints.
  • Focuses on actionable implementation rather than just high-level theory.
  • Encourages a disciplined approach to testing and measuring marketing experiments.
  • Integrates with your existing product context for personalized recommendations.

Usage examples

“I have a B2B SaaS tool for accountants. We are early-stage with a small budget. What should we try?”
The agent will analyze your early-stage status and budget to suggest low-cost, high-impact tactics like content marketing, community engagement, or founder-led sales.
“We need to get more leads fast. What are some proven ways to do this?”
The agent will recommend high-intent strategies such as Google Ads, LinkedIn Ads, or building free tools (Engineering as Marketing) to capture immediate interest.
“I want to try guerrilla marketing for my product. How do I start?”
The agent will provide the 3-rule framework (relevance, relationship-building, precision targeting) and suggest small-scale tests to validate your idea before scaling.
“What are some ways to grow using our existing product features?”
The agent will suggest product-led growth tactics like viral loops, 'powered-by' branding, or in-app upsells to leverage your current user base.

Install

  1. Download the skill as a ZIP:

    https://mp-staging.autogineer.com/agent-skills/coreyhaines31/marketing-ideas/download

  2. Unzip it into the cross-client skills folder of your project:

    mkdir -p .agents/skills && unzip marketing-ideas.zip -d .agents/skills

Documentation by Corey Haines

Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:

  1. Ask about their product, audience, and current stage if not clear

  2. Suggest 3-5 most relevant ideas based on their context

  3. Provide details on implementation for chosen ideas

  4. Consider their resources (time, budget, team size)

Ideas by Category (Quick Reference)

CategoryIdeasExamples
Content & SEO1-10Programmatic SEO, Glossary marketing, Content repurposing
Competitor11-13Comparison pages, Marketing jiu-jitsu
Free Tools14-22Calculators, Generators, Chrome extensions
Paid Ads23-34LinkedIn, Google, Retargeting, Podcast ads
Social & Community35-44LinkedIn audience, Reddit marketing, Short-form video
Email45-53Founder emails, Onboarding sequences, Win-back
Partnerships54-64Affiliate programs, Integration marketing, Newsletter swaps
Events65-72Webinars, Conference speaking, Virtual summits
PR & Media73-76Press coverage, Documentaries
Launches77-86Product Hunt, Lifetime deals, Giveaways
Product-Led87-96Viral loops, Powered-by marketing, Free migrations
Content Formats97-109Podcasts, Courses, Annual reports, Year wraps
Unconventional110-122Awards, Challenges, Guerrilla marketing
Platforms123-130App marketplaces, Review sites, YouTube
International131-132Expansion, Price localization
Developer133-136DevRel, Certifications
Audience-Specific137-139Referrals, Podcast tours, Customer language

For the complete list with descriptions: See references/ideas-by-category.md

Deep dives (full framework + case library for a single idea):

  • Guerrilla marketing (#121): references/guerrilla-marketing.md — the direct-mail 3-rule framework (relevance / relationship-building / precision targeting), ROI discipline, "think in stories, not campaigns," "test small before going big," and a named case library (WePay, Xero, Red Bull, Antimetal, Arrows, ProfitWell, Buzzsprout, Wistia).

Implementation Tips

By Stage

Pre-launch:

  • Waitlist referrals (#79)

  • Early access pricing (#81)

  • Product Hunt prep (#78)

Early stage:

  • Content & SEO (#1-10)

  • Community (#35)

  • Founder-led sales (#47)

Growth stage:

  • Paid acquisition (#23-34)

  • Partnerships (#54-64)

  • Events (#65-72)

Scale:

  • Brand campaigns

  • International (#131-132)

  • Media acquisitions (#73)

By Budget

Free:

  • Content & SEO

  • Community building

  • Social media

  • Comment marketing

Low budget:

  • Targeted ads

  • Sponsorships

  • Free tools

Medium budget:

  • Events

  • Partnerships

  • PR

High budget:

  • Acquisitions

  • Conferences

  • Brand campaigns

By Timeline

Quick wins:

  • Ads, email, social posts

Medium-term:

  • Content, SEO, community

Long-term:

  • Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

  • Google Ads (#31) - High-intent search

  • LinkedIn Ads (#28) - B2B targeting

  • Engineering as Marketing (#15) - Free tool lead gen

Building Authority

  • Conference Speaking (#70)

  • Book Marketing (#104)

  • Podcasts (#107)

Low Budget Growth

  • Easy Keyword Ranking (#1)

  • Reddit Marketing (#38)

  • Comment Marketing (#44)

Product-Led Growth

  • Viral Loops (#93)

  • Powered By Marketing (#87)

  • In-App Upsells (#91)

Enterprise Sales

  • Investor Marketing (#133)

  • Expert Networks (#57)

  • Conference Sponsorship (#72)

Output Format

When recommending ideas, provide for each:

  • Idea name: One-line description

  • Why it fits: Connection to their situation

  • How to start: First 2-3 implementation steps

  • Expected outcome: What success looks like

  • Resources needed: Time, budget, skills required

Task-Specific Questions

  1. What's your current stage and main growth goal?

  2. What's your marketing budget and team size?

  3. What have you already tried that worked or didn't?

  4. What competitor tactics do you admire?

Related Skills

  • marketing-plan: When the user wants a comprehensive plan instead of standalone ideas. Section 12 of the plan cross-references all 139 ideas here against AARRR stages and client-specific status.

  • programmatic-seo: For scaling SEO content (#4)

  • competitors: For comparison pages (#11)

  • reverse-engineer-marketing: For ideas drawn from how a specific company grew, with plays to copy

  • emails: For email marketing tactics

  • free-tools: For engineering as marketing (#15)

  • referrals: For viral growth (#93)

Files

Requirements and compatibility

Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Security

No issues found by our static scan· No issues found

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Attribution and licence

Created by
Corey Haines
Publisher
Corey Haines (Community)
Source
coreyhaines31/marketingskills · skills/marketing-ideas · commit 96798cf
Licence
MIT License (redistribution allowed)
  • LICENSE (added by AutoGineer from LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
Synced

AutoGineer is not affiliated with or endorsed by Corey Haines.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download marketing-ideas.zip