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Competitive Battlecard

Pawel HurynCommunityCreated by Pawel Huryn

  • Skill
  • Content generator
  • Business and productivity
  • MIT
  • No issues found
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From the author

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
— the description by Pawel Huryn

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

The Competitive Battlecard skill assists in creating concise, actionable documents designed for sales teams to reference during prospect interactions. By synthesizing research on a competitor's product, pricing, and positioning with internal data, the skill produces a structured guide that includes feature comparisons, objection handling strategies, and tactical questions to ask prospects.

What it does

  • Researches competitor product offerings, pricing, and market positioning.
  • Structures feature comparisons between your product and the competitor.
  • Identifies key areas of competitive advantage and disadvantage.
  • Drafts responses to common prospect objections regarding competitors.
  • Provides strategic questions to highlight competitor weaknesses.
  • Summarizes win/loss patterns to guide sales strategy.

When to use it

  • When preparing sales teams for competitive deal cycles.
  • When creating internal competitive intelligence materials.
  • When developing talking points to address 'why not competitor X?' questions.
  • When onboarding new sales representatives on competitive landscapes.

Advantages

  • Provides a standardized format for consistent competitive messaging.
  • Helps sales reps quickly access information during live calls.
  • Facilitates evidence-based objection handling.
  • Encourages proactive positioning through strategic questioning.

Usage examples

“Create a battlecard comparing our CRM to Salesforce.”
A structured markdown document detailing feature differences, pricing models, and specific objection-handling scripts for Salesforce prospects.
“Generate a battlecard for our project management tool against Asana using these attached sales notes.”
A customized battlecard that incorporates specific insights from your provided sales notes to highlight your unique value proposition against Asana.

Install

  1. Download the skill as a ZIP:

    https://mp-staging.autogineer.com/agent-skills/phuryn/competitive-battlecard/download

  2. Unzip it into the cross-client skills folder of your project:

    mkdir -p .agents/skills && unzip competitive-battlecard.zip -d .agents/skills

Documentation by Pawel Huryn

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

  1. Research the competitor (use web search):

    • Current product offerings and features

    • Pricing tiers and model

    • Target market and positioning

    • Recent product launches or changes

    • Known strengths and weaknesses

    • Customer reviews and sentiment (G2, Capterra, Reddit)

  2. Create the battlecard with these sections:

    Company Overview

    • Founded, HQ, funding/revenue (if public)

    • Target market and ICP

    • Positioning in one sentence

    Quick Comparison
    CapabilityUsThemWinner
    [Feature area 1][Our approach][Their approach][Us/Them/Tie]
    [Feature area 2].........
    Pricing.........
    Support.........
    Where We Win

    • [Advantage 1]: [Proof point or customer quote]

    • [Advantage 2]: [Specific capability they lack]

    • [Advantage 3]: [Better approach with reasoning]

    Where They Win

    • [Their strength 1]: [Our counter-positioning]

    • [Their strength 2]: [How we mitigate this gap]

    Common Objections & Responses
    Prospect SaysRespond With
    "Competitor X has [feature]""[Our alternative approach and why it's better for them]"
    "They're cheaper""[Value framing: total cost of ownership, ROI, hidden costs]"
    "They're more established""[Our advantages: speed, innovation, focus, support]"
    Landmines to Plant

    Questions to ask the prospect that highlight competitor weaknesses:

    • "How important is [area where we excel] to your team?"

    • "Have you evaluated [specific capability they lack]?"

    Win/Loss Patterns

    • We tend to win when: [pattern]

    • We tend to lose when: [pattern]

    • Key differentiator in competitive deals: [what tips the scale]

  3. Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.

Further Reading

Files

Requirements and compatibility

Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Created by
Pawel Huryn
Publisher
Pawel Huryn (Community)
Source
phuryn/pm-skills · pm-go-to-market/skills/competitive-battlecard · commit 2a12295
Licence
MIT License (redistribution allowed)
  • LICENSE (added by AutoGineer from LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
Synced

AutoGineer is not affiliated with or endorsed by Pawel Huryn.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download competitive-battlecard.zip