Applying Brand Guidelines
AnthropicOfficialPublished by Anthropic
- Skill
- Guidelines
- Documents and content
- MIT
- Low risk
- Has scripts
AutoGineer summary
Written by AutoGineer from the skill’s own files, not by the author
This skill provides the official brand identity, visual standards, and content guidelines for Acme Corporation. It defines specific requirements for typography, color palettes, logo usage, and document layouts for PowerPoint, Excel, and PDF formats. Additionally, it outlines tone-of-voice expectations and data presentation rules to ensure all external communications maintain a professional and unified appearance.
What it does
- Defines specific color palettes and typography hierarchies for corporate documents.
- Sets layout and formatting rules for presentations, spreadsheets, and reports.
- Provides standardized opening and closing phrases for professional messaging.
- Establishes strict guidelines for logo placement and clear space.
- Outlines data presentation standards for tables, charts, and numerical formatting.
- Lists prohibited design elements to maintain brand integrity.
When to use it
- When creating new external-facing presentations, reports, or spreadsheets.
- When auditing existing documents for brand compliance.
- When onboarding team members on corporate communication standards.
- When preparing data visualizations to ensure consistent color usage.
Advantages
- Ensures a professional and consistent brand image across all media.
- Reduces ambiguity in document design and formatting decisions.
- Promotes clear, active, and professional communication styles.
- Provides actionable criteria for quality control and document review.
Usage examples
- “Format this project report according to Acme Corporation brand guidelines.”
- The agent applies the specified font hierarchy, color palette, and margin settings to the report, ensuring the logo is correctly placed and the tone is professional.
- “Check my presentation slides for brand compliance.”
- The agent reviews the slides against the provided guidelines, flagging any incorrect colors, fonts, or layout issues that deviate from the corporate standard.
Install
Download the skill as a ZIP:
https://mp-staging.autogineer.com/agent-skills/anthropics/applying-brand-guidelines/downloadUnzip it into the cross-client skills folder of your project:
mkdir -p .agents/skills && unzip applying-brand-guidelines.zip -d .agents/skills
Documentation by Anthropic
Corporate Brand Guidelines Skill
This skill ensures all generated documents adhere to corporate brand standards for consistent, professional communication.
Brand Identity
Company: Acme Corporation
Tagline: "Innovation Through Excellence" Industry: Technology Solutions
Visual Standards
Color Palette
Primary Colors:
Acme Blue: #0066CC (RGB: 0, 102, 204) - Headers, primary buttons
Acme Navy: #003366 (RGB: 0, 51, 102) - Text, accents
White: #FFFFFF - Backgrounds, reverse text
Secondary Colors:
Success Green: #28A745 (RGB: 40, 167, 69) - Positive metrics
Warning Amber: #FFC107 (RGB: 255, 193, 7) - Cautions
Error Red: #DC3545 (RGB: 220, 53, 69) - Negative values
Neutral Gray: #6C757D (RGB: 108, 117, 125) - Secondary text
Typography
Primary Font Family: Segoe UI, system-ui, -apple-system, sans-serif
Font Hierarchy:
H1: 32pt, Bold, Acme Blue
H2: 24pt, Semibold, Acme Navy
H3: 18pt, Semibold, Acme Navy
Body: 11pt, Regular, Acme Navy
Caption: 9pt, Regular, Neutral Gray
Logo Usage
Position: Top-left corner on first page/slide
Size: 120px width (maintain aspect ratio)
Clear space: Minimum 20px padding on all sides
Never distort, rotate, or apply effects
Document Standards
PowerPoint Presentations
Slide Templates:
Title Slide: Company logo, presentation title, date, presenter
Section Divider: Section title with blue background
Content Slide: Title bar with blue background, white content area
Data Slide: For charts/graphs, maintain color palette
Layout Rules:
Margins: 0.5 inches all sides
Title position: Top 15% of slide
Bullet indentation: 0.25 inches per level
Maximum 6 bullet points per slide
Charts use brand colors exclusively
Excel Spreadsheets
Formatting Standards:
Headers: Row 1, Bold, White text on Acme Blue background
Subheaders: Bold, Acme Navy text
Data cells: Regular, Acme Navy text
Borders: Thin, Neutral Gray
Alternating rows: Light gray (#F8F9FA) for readability
Chart Defaults:
Primary series: Acme Blue
Secondary series: Success Green
Gridlines: Neutral Gray, 0.5pt
No 3D effects or gradients
PDF Documents
Page Layout:
Header: Company logo left, document title center, page number right
Footer: Copyright notice left, date center, classification right
Margins: 1 inch all sides
Line spacing: 1.15
Paragraph spacing: 12pt after
Section Formatting:
Main headings: Acme Blue, 16pt, bold
Subheadings: Acme Navy, 14pt, semibold
Body text: Acme Navy, 11pt, regular
Content Guidelines
Tone of Voice
Professional: Formal but approachable
Clear: Avoid jargon, use simple language
Active: Use active voice, action-oriented
Positive: Focus on solutions and benefits
Standard Phrases
Opening Statements:
"At Acme Corporation, we..."
"Our commitment to innovation..."
"Delivering excellence through..."
Closing Statements:
"Thank you for your continued partnership."
"We look forward to serving your needs."
"Together, we achieve excellence."
Data Presentation
Numbers:
Use comma separators for thousands
Currency: $X,XXX.XX format
Percentages: XX.X% (one decimal)
Dates: Month DD, YYYY
Tables:
Headers in brand blue
Alternating row colors
Right-align numbers
Left-align text
Quality Standards
Before Finalizing
Always ensure:
Logo is properly placed and sized
All colors match brand palette exactly
Fonts are consistent throughout
No typos or grammatical errors
Data is accurately presented
Professional tone maintained
Prohibited Elements
Never use:
Clip art or stock photos without approval
Comic Sans, Papyrus, or decorative fonts
Rainbow colors or gradients
Animations or transitions (unless specified)
Competitor branding or references
Application Instructions
When creating any document:
Start with brand colors and fonts
Apply appropriate template structure
Include logo on first page/slide
Use consistent formatting throughout
Review against brand standards
Ensure professional appearance
Scripts
apply_brand.py: Automatically applies brand formatting to documentsvalidate_brand.py: Checks documents for brand compliance
Notes
These guidelines apply to all external communications
Internal documents may use simplified formatting
Special projects may have exceptions (request approval)
Brand guidelines updated quarterly - check for latest version
Files
- ATTRIBUTION.mdAdded by AutoGineer911 B
- LICENSELicence file added by AutoGineer1.0 KiB
- REFERENCE.md3.5 KiB
- SKILL.md4.7 KiB
- apply_brand.pyScript14.9 KiB
- validate_brand.pyScript10.3 KiB
apply_brand.py
"""
Brand application module for corporate document styling.
Applies consistent branding to Excel, PowerPoint, and PDF documents.
"""
from typing import Any
class BrandFormatter:
"""Apply corporate brand guidelines to documents."""
# Brand color definitions
COLORS = {
"primary": {
"acme_blue": {"hex": "#0066CC", "rgb": (0, 102, 204)},
"acme_navy": {"hex": "#003366", "rgb": (0, 51, 102)},
"white": {"hex": "#FFFFFF", "rgb": (255, 255, 255)},
},
"secondary": {
"success_green": {"hex": "#28A745", "rgb": (40, 167, 69)},
"warning_amber": {"hex": "#FFC107", "rgb": (255, 193, 7)},
"error_red": {"hex": "#DC3545", "rgb": (220, 53, 69)},
"neutral_gray": {"hex": "#6C757D", "rgb": (108, 117, 125)},
"light_gray": {"hex": "#F8F9FA", "rgb": (248, 249, 250)},
},
}
# Font definitions
FONTS = {
"primary": "Segoe UI",
"fallback": ["system-ui", "-apple-system", "sans-serif"],
"sizes": {"h1": 32, "h2": 24, "h3": 18, "body": 11, "caption": 9},
"weights": {"regular": 400, "semibold": 600, "bold": 700},
}
# Company information
COMPANY = {
"name": "Acme Corporation",
"tagline": "Innovation Through Excellence",
"copyright": "© 2025 Acme Corporation. All rights reserved.",
"website": "www.acmecorp.example",
"logo_path": "assets/acme_logo.png",
}
def __init__(self):
"""Initialize brand formatter with standard settings."""
self.colors = self.COLORS
self.fonts = self.FONTS
self.company = self.COMPANY
def format_excel(self, workbook_config: dict[str, Any]) -> dict[str, Any]:
"""
Apply brand formatting to Excel workbook configuration.
Args:
workbook_config: Excel workbook configuration dictionary
Returns:
Branded workbook configuration
"""
branded_config = workbook_config.copy()
# Apply header formatting
branded_config["header_style"] = {
"font": {
"name": self.fonts["primary"],
"size": self.fonts["sizes"]["body"],
"bold": True,
"color": self.colors["primary"]["white"]["hex"],
},
"fill": {"type": "solid", "color": self.colors["primary"]["acme_blue"]["hex"]},
"alignment": {"horizontal": "center", "vertical": "center"},
"border": {"style": "thin", "color": self.colors["secondary"]["neutral_gray"]["hex"]},
}
# Apply data cell formatting
branded_config["cell_style"] = {
"font": {
"name": self.fonts["primary"],
"size": self.fonts["sizes"]["body"],
"color": self.colors["primary"]["acme_navy"]["hex"],
},
"alignment": {"horizontal": "left", "vertical": "center"},
}
# Apply alternating row colors
branded_config["alternating_rows"] = {
"enabled": True,
"color": self.colors["secondary"]["light_gray"]["hex"],
}
# Chart color scheme
branded_config["chart_colors"] = [
self.colors["primary"]["acme_blue"]["hex"],
self.colors["secondary"]["success_green"]["hex"],
self.colors["secondary"]["warning_amber"]["hex"],
self.colors["secondary"]["neutral_gray"]["hex"],
]
return branded_config
def format_powerpoint(self, presentation_config: dict[str, Any]) -> dict[str, Any]:
"""
Apply brand formatting to PowerPoint presentation configuration.
Args:
presentation_config: PowerPoint configuration dictionary
Returns:
Branded presentation configuration
"""
branded_config = presentation_config.copy()
# Slide master settings
branded_config["master"] = {
"background_color": self.colors["primary"]["white"]["hex"],
"title_area": {
"font": self.fonts["primary"],
"size": self.fonts["sizes"]["h1"],
"color": self.colors["primary"]["acme_blue"]["hex"],
"bold": True,
"position": {"x": 0.5, "y": 0.15, "width": 9, "height": 1},
},
"content_area": {
"font": self.fonts["primary"],
"size": self.fonts["sizes"]["body"],
"color": self.colors["primary"]["acme_navy"]["hex"],
"position": {"x": 0.5, "y": 2, "width": 9, "height": 5},
},
"footer": {
"show_slide_number": True,
"show_date": True,
"company_name": self.company["name"],
},
}
# Title slide template
branded_config["title_slide"] = {
"background": self.colors["primary"]["acme_blue"]["hex"],
"title_color": self.colors["primary"]["white"]["hex"],
"subtitle_color": self.colors["primary"]["white"]["hex"],
"include_logo": True,
"logo_position": {"x": 0.5, "y": 0.5, "width": 2},
}
# Content slide template
branded_config["content_slide"] = {
"title_bar": {
"background": self.colors["primary"]["acme_blue"]["hex"],
"text_color": self.colors["primary"]["white"]["hex"],
"height": 1,
},
"bullet_style": {"level1": "•", "level2": "○", "level3": "▪", "indent": 0.25},
}
# Chart defaults
branded_config["charts"] = {
"color_scheme": [
self.colors["primary"]["acme_blue"]["hex"],
self.colors["secondary"]["success_green"]["hex"],
self.colors["secondary"]["warning_amber"]["hex"],
self.colors["secondary"]["neutral_gray"]["hex"],
],
"gridlines": {"color": self.colors["secondary"]["neutral_gray"]["hex"], "width": 0.5},
"font": {"name": self.fonts["primary"], "size": self.fonts["sizes"]["caption"]},
}
return branded_config
def format_pdf(self, document_config: dict[str, Any]) -> dict[str, Any]:
"""
Apply brand formatting to PDF document configuration.
Args:
document_config: PDF document configuration dictionary
Returns:
Branded document configuration
"""
branded_config = document_config.copy()
# Page layout
branded_config["page"] = {
"margins": {"top": 1, "bottom": 1, "left": 1, "right": 1},
"size": "letter",
"orientation": "portrait",
}
# Header configuration
branded_config["header"] = {
"height": 0.75,
"content": {
"left": {"type": "logo", "width": 1.5},
"center": {
"type": "text",
"content": document_config.get("title", "Document"),
"font": self.fonts["primary"],
"size": self.fonts["sizes"]["body"],
"color": self.colors["primary"]["acme_navy"]["hex"],
},
"right": {"type": "page_number", "format": "Page {page} of {total}"},
},
}
# Footer configuration
branded_config["footer"] = {
"height": 0.5,
"content": {
"left": {
"type": "text",
"content": self.company["copyright"],
"font": self.fonts["primary"],
"size": self.fonts["sizes"]["caption"],
"color": self.colors["secondary"]["neutral_gray"]["hex"],
},
"center": {"type": "date", "format": "%B %d, %Y"},
"right": {"type": "text", "content": "Confidential"},
},
}
# Text styles
branded_config["styles"] = {
"heading1": {
"font": self.fonts["primary"],
"size": self.fonts["sizes"]["h1"],
"color": self.colors["primary"]["acme_blue"]["hex"],
"bold": True,
"spacing_after": 12,
},
"heading2": {
"font": self.fonts["primary"],
"size": self.fonts["sizes"]["h2"],
"color": self.colors["primary"]["acme_navy"]["hex"],
"bold": True,
"spacing_after": 10,
},
"heading3": {
"font": self.fonts["primary"],
"size": self.fonts["sizes"]["h3"],
"color": self.colors["primary"]["acme_navy"]["hex"],
"bold": False,
"spacing_after": 8,
},
"body": {
"font": self.fonts["primary"],
"size": self.fonts["sizes"]["body"],
"color": self.colors["primary"]["acme_navy"]["hex"],
"line_spacing": 1.15,
"paragraph_spacing": 12,
},
"caption": {
"font": self.fonts["primary"],
"size": self.fonts["sizes"]["caption"],
"color": self.colors["secondary"]["neutral_gray"]["hex"],
"italic": True,
},
}
# Table formatting
branded_config["table_style"] = {
"header": {
"background": self.colors["primary"]["acme_blue"]["hex"],
"text_color": self.colors["primary"]["white"]["hex"],
"bold": True,
},
"rows": {
"alternating_color": self.colors["secondary"]["light_gray"]["hex"],
"border_color": self.colors["secondary"]["neutral_gray"]["hex"],
},
}
return branded_config
def validate_colors(self, colors_used: list[str]) -> dict[str, Any]:
"""
Validate that colors match brand guidelines.
Args:
colors_used: List of color codes used in document
Returns:
Validation results with corrections if needed
"""
results = {"valid": True, "corrections": [], "warnings": []}
approved_colors = []
for category in self.colors.values():
for color in category.values():
approved_colors.append(color["hex"].upper())
for color in colors_used:
color_upper = color.upper()
if color_upper not in approved_colors:
results["valid"] = False
# Find closest brand color
closest = self._find_closest_brand_color(color)
results["corrections"].append(
{
"original": color,
"suggested": closest,
"message": f"Non-brand color {color} should be replaced with {closest}",
}
)
return results
def _find_closest_brand_color(self, color: str) -> str:
"""Find the closest brand color to a given color."""
# Simplified - in reality would calculate color distance
return self.colors["primary"]["acme_blue"]["hex"]
def apply_watermark(self, document_type: str) -> dict[str, Any]:
"""
Generate watermark configuration for documents.
Args:
document_type: Type of document (draft, confidential, etc.)
Returns:
Watermark configuration
"""
watermarks = {
"draft": {
"text": "DRAFT",
"color": self.colors["secondary"]["neutral_gray"]["hex"],
"opacity": 0.1,
"angle": 45,
"font_size": 72,
},
"confidential": {
"text": "CONFIDENTIAL",
"color": self.colors["secondary"]["error_red"]["hex"],
"opacity": 0.1,
"angle": 45,
"font_size": 60,
},
"sample": {
"text": "SAMPLE",
"color": self.colors["secondary"]["warning_amber"]["hex"],
"opacity": 0.15,
"angle": 45,
"font_size": 72,
},
}
return watermarks.get(document_type, watermarks["draft"])
def get_chart_palette(self, num_series: int = 4) -> list[str]:
"""
Get color palette for charts.
Args:
num_series: Number of data series
Returns:
List of hex color codes
"""
palette = [
self.colors["primary"]["acme_blue"]["hex"],
self.colors["secondary"]["success_green"]["hex"],
self.colors["secondary"]["warning_amber"]["hex"],
self.colors["secondary"]["neutral_gray"]["hex"],
self.colors["primary"]["acme_navy"]["hex"],
self.colors["secondary"]["error_red"]["hex"],
]
return palette[:num_series]
def format_number(self, value: float, format_type: str = "general") -> str:
"""
Format numbers according to brand standards.
Args:
value: Numeric value to format
format_type: Type of formatting (currency, percentage, general)
Returns:
Formatted string
"""
if format_type == "currency":
return f"${value:,.2f}"
elif format_type == "percentage":
return f"{value:.1f}%"
elif format_type == "large_number":
if value >= 1_000_000:
return f"{value / 1_000_000:.1f}M"
elif value >= 1_000:
return f"{value / 1_000:.1f}K"
else:
return f"{value:.0f}"
else:
return f"{value:,.0f}" if value >= 1000 else f"{value:.2f}"
def apply_brand_to_document(document_type: str, config: dict[str, Any]) -> dict[str, Any]:
"""
Main function to apply branding to any document type.
Args:
document_type: Type of document ('excel', 'powerpoint', 'pdf')
config: Document configuration
Returns:
Branded configuration
"""
formatter = BrandFormatter()
if document_type.lower() == "excel":
return formatter.format_excel(config)
elif document_type.lower() in ["powerpoint", "pptx"]:
return formatter.format_powerpoint(config)
elif document_type.lower() == "pdf":
return formatter.format_pdf(config)
else:
raise ValueError(f"Unsupported document type: {document_type}")
# Example usage
if __name__ == "__main__":
# Example Excel configuration
excel_config = {"title": "Quarterly Report", "sheets": ["Summary", "Details"]}
branded_excel = apply_brand_to_document("excel", excel_config)
print("Branded Excel Configuration:")
print(branded_excel)
# Example PowerPoint configuration
ppt_config = {"title": "Business Review", "num_slides": 10}
branded_ppt = apply_brand_to_document("powerpoint", ppt_config)
print("\nBranded PowerPoint Configuration:")
print(branded_ppt)
Requirements and compatibility
Written for: Claude Code, Claude apps
Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta
“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.
Needs: Needs Python
Security
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Attribution and licence
- Published by
- Anthropic
- Publisher
- Anthropic (Official)
- Source
- anthropics/claude-cookbooks · skills/custom_skills/applying-brand-guidelines · commit ce8b262
- Licence
- MIT License (redistribution allowed)
- LICENSE (added by AutoGineer from LICENSE)
- ATTRIBUTION.md (written by AutoGineer)
- Synced
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