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Brand Guidelines

AnthropicOfficialPublished by Anthropic

  • Skill
  • Content generator
  • Design and creative
  • Apache-2.0
  • No issues found
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From the author

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
— the description by Anthropic

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

This skill provides a standardized way to apply Anthropic's visual identity to documents and design artifacts. It automates the application of specific brand colors and typography, ensuring consistency across headings, body text, and graphical elements. By utilizing defined color palettes and font hierarchies, it helps maintain a professional, on-brand appearance for generated content.

What it does

  • Applies Anthropic's official color palette to text and shapes.
  • Sets typography using Poppins for headings and Lora for body text.
  • Implements automatic font fallbacks to Arial and Georgia.
  • Manages accent color cycling for non-text visual elements.
  • Ensures consistent text hierarchy and readability.

When to use it

  • When creating presentations or documents that require Anthropic branding.
  • When you need to ensure visual consistency across multiple design artifacts.
  • When applying corporate design standards to generated content.

Advantages

  • Maintains strict adherence to official brand identity.
  • Automates the styling process for consistent visual output.
  • Includes robust font fallback mechanisms for system compatibility.
  • Uses precise RGB color values for accurate brand representation.

Usage examples

“Apply Anthropic brand styling to this presentation deck.”
The agent updates the slide headings to Poppins, body text to Lora, and applies the official color palette to all shapes and text elements.
“Format this report using our corporate design standards.”
The agent reformats the document structure, applying the specified brand colors and typography to ensure it matches the Anthropic visual identity.

Install

  1. Download the skill as a ZIP:

    https://mp-staging.autogineer.com/agent-skills/anthropics/brand-guidelines/download

  2. Unzip it into the cross-client skills folder of your project:

    mkdir -p .agents/skills && unzip brand-guidelines.zip -d .agents/skills

Documentation by Anthropic

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds

  • Light: #faf9f5 - Light backgrounds and text on dark

  • Mid Gray: #b0aea5 - Secondary elements

  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent

  • Blue: #6a9bcc - Secondary accent

  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)

  • Body Text: Lora (with Georgia fallback)

  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)

  • Applies Lora font to body text

  • Automatically falls back to Arial/Georgia if custom fonts unavailable

  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font

  • Body text: Lora font

  • Smart color selection based on background

  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors

  • Cycles through orange, blue, and green accents

  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available

  • Provides automatic fallback to Arial (headings) and Georgia (body)

  • No font installation required - works with existing system fonts

  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching

  • Applied via python-pptx's RGBColor class

  • Maintains color fidelity across different systems

Files

SKILL.md

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds

  • Light: #faf9f5 - Light backgrounds and text on dark

  • Mid Gray: #b0aea5 - Secondary elements

  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent

  • Blue: #6a9bcc - Secondary accent

  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)

  • Body Text: Lora (with Georgia fallback)

  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)

  • Applies Lora font to body text

  • Automatically falls back to Arial/Georgia if custom fonts unavailable

  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font

  • Body text: Lora font

  • Smart color selection based on background

  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors

  • Cycles through orange, blue, and green accents

  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available

  • Provides automatic fallback to Arial (headings) and Georgia (body)

  • No font installation required - works with existing system fonts

  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching

  • Applied via python-pptx's RGBColor class

  • Maintains color fidelity across different systems

Requirements and compatibility

Written for: Claude Code, Claude apps

Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Needs: Needs Python

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Published by
Anthropic
Publisher
Anthropic (Official)
Source
anthropics/skills · skills/brand-guidelines · commit 2c5958e
Licence
Apache License 2.0 (redistribution allowed)
  • ATTRIBUTION.md (written by AutoGineer)
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AutoGineer is not affiliated with or endorsed by Anthropic.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download brand-guidelines.zip