Brand Style
AnthropicOfficialPublished by Anthropic
- Skill
- Workflow
- Business and productivity
- Apache-2.0
- No issues found
AutoGineer summary
Written by AutoGineer from the skill’s own files, not by the author
Brand-style provides a streamlined, frictionless process for owners to set or update their business's visual identity and preferred output formats. By capturing branding through simple website links or natural language descriptions rather than technical inputs like hex codes, it ensures a consistent look across all generated documents and pages. The skill includes a preview step to confirm visual alignment before saving preferences to the business profile, ensuring that future outputs automatically adhere to the established style and delivery method.
What it does
- Captures brand identity from a website URL or a simple descriptive sentence.
- Previews the new brand look on a sample page using real UI components.
- Configures preferred output formats including Word, Markdown, Notion, or Canva.
- Updates the business profile with new branding and delivery settings.
- Ensures all future AI-generated content follows the saved brand guidelines.
When to use it
- When the business undergoes a rebranding process.
- When the owner wants to change the visual style of generated reports.
- When the owner decides to switch the preferred file format for deliverables.
- During the initial onboarding process to establish business identity.
Advantages
- Eliminates the need for technical inputs like hex codes or color pickers.
- Provides a visual preview to ensure the brand look meets expectations before finalization.
- Centralizes brand management to ensure consistency across all future outputs.
- Offers a quick, low-friction update process that does not require re-onboarding.
Usage examples
- “We just rebranded, can you update my brand?”
- The agent will ask for your new website link or a description of the new colors, generate a preview, and update your profile.
- “I want all my future reports delivered as Word docs.”
- The agent will update your output preference to DOCX, ensuring all subsequent reports are provided in that format.
Install
Download the skill as a ZIP:
https://mp-staging.autogineer.com/agent-skills/anthropics/brand-style/downloadUnzip it into the cross-client skills folder of your project:
mkdir -p .agents/skills && unzip brand-style.zip -d .agents/skills
Documentation by Anthropic
Brand Style
One place the owner controls how everything looks and how everything is delivered. Set once during onboarding, changed any time after with one sentence.
Step 1 — Show what is set now
Read the ## Business context block. If Brand colors, Logo, or Output
preference exist, play them back in plain words first: "Right now your pages
use a deep green and cream with your leaf logo, and you get visual pages.
What's changing?" An owner updating one thing should not re-answer the rest.
If nothing is stored yet (first run, usually inside smb-onboard), skip
straight to capture.
Step 2 — Capture the brand, frictionlessly
Two paths, both costing the owner almost nothing:
A website link. Fetch the site (WebFetch) and pull the logo URL, primary brand colors (from the CSS, theme, or social-preview image), and tagline. The owner does nothing but paste the link. Guidance in
../smb-onboard/reference/website-research.md.A plain-words description. "Forest green and cream," "navy and warm gray," "like a modern law firm." Translate the words to real colors yourself.
Never ask for hex codes, color pickers, or file uploads. Branding costs one pasted link or one spoken sentence, nothing more. "Skip" is always an answer and means the clean house default.
Step 3 — Preview before saving
Render a small sample page as an HTML artifact in the house style
(../../shared/artifact-style.md) with the candidate brand applied — a
title, one stat tile, a short table, a status pill — so the owner sees the
look on real components, not a color swatch. Ask one question: "Match?"
If they adjust ("darker green," "less cream"), apply and re-preview. This loop is cheap; a wrong brand on every future page is not.
Step 4 — Ask how outputs should arrive
The six-way choice, as a multiple choice (skip if the owner only came to change colors and the preference is already stored):
Visual artifacts — styled pages viewed right here (the default)
Word docs — DOCX files to download
Markdown — plain .md files to download
Notion — pages created in their Notion workspace (needs the Notion connector; ask where in the workspace they should land)
Canva — Canva Docs created in their Canva account (needs the Canva connector; if it is connected, run
list-brand-kitsand ask once which brand kit to apply, or none; if not, the first skill that delivers to Canva asks)Best for the skill — each skill picks what fits its job
Store the answer verbatim as one of: visual artifacts, docx, md,
notion, canva, best for skill. If they pick Notion or Canva and that
connector is not connected, store it anyway, say deliverables fall back to
visual artifacts until it is connected, and offer to help connect it.
Step 5 — Save, with approval
Show what will be stored — Website, Brand colors, Logo, Output preference,
and Canva brand kit (name and id) when the preference is Canva — and wait
for the yes. Then update only those fields in the
## Business context block, using the exact field names in
../smb-onboard/reference/onboard-checklist.md.
Never touch the other fields, and never overwrite silently.
Close with the effect, not the mechanics: "Done — every page and document from here on uses the new look."
What not to do
Do not ask for hex codes, pickers, or uploads. One link or one sentence, always.
Do not re-run the whole interview. This skill changes look and delivery, nothing else — an owner who says "update my brand" is not signing up for onboarding again.
Do not save without the preview and the yes. A brand applied to every future page deserves one confirmation.
Do not restyle old deliverables. The change applies from now on; never claim past documents were updated.
After the update
One line on what changed. The natural next step is seeing it live: offer
"Monday brief" (/monday-brief) or "how's the business doing?"
(business-pulse) so the first branded page arrives immediately. Never more
than three offers; never repeat one declined this session.
Files
- ATTRIBUTION.mdAdded by AutoGineer903 B
- LICENSELicence file added by AutoGineer11.3 KiB
- SKILL.md5.0 KiB
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Syntax-file, code seperations,code vault integeted with css definition.
Pre-recordec, pre-tested, elements to capture elements into Packeted-User-Relations to capture - [
pre-requisites, statements, recorded-cams
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Requirements and compatibility
Written for: Claude Code, Claude apps
Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta
“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.
Needs: Declares allowed tools, Names Claude Code tools
Security
No issues found by our static scan· No issues found
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Attribution and licence
- Published by
- Anthropic
- Publisher
- Anthropic (Official)
- Source
- anthropics/knowledge-work-plugins · small-business/skills/brand-style · commit e050c2e
- Licence
- Apache License 2.0 (redistribution allowed)
- LICENSE (added by AutoGineer from LICENSE)
- ATTRIBUTION.md (written by AutoGineer)
- Synced
AutoGineer is not affiliated with or endorsed by Anthropic.
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