Co Marketing

evals/evals.json

{
  "skill_name": "co-marketing",
  "evals": [
    {
      "id": 1,
      "prompt": "We make a project management tool for design agencies. Who should we look for as co-marketing partners?",
      "expected_output": "Should check for product-marketing.md first. Should apply the Partner Identification Framework with audience overlap analysis. Should identify ideal partner characteristics: same buyer persona (design agencies), different problem solved, adjacent in the workflow. Should suggest specific partner categories: design tools (Figma, Adobe), proposal/contract tools (Bonsai, HoneyBook), client communication (Notion, Slack), invoicing/payments (Stripe, FreshBooks), file storage/handoff (Dropbox, Frame.io). Should recommend audience scoring criteria. Should suggest sources to find partners: integration ecosystem, Crossbeam/Reveal for account overlap, customer surveys, G2/Capterra category neighbors, podcasts/newsletters they sponsor.",
      "assertions": [
        "Checks for product-marketing.md",
        "Identifies same persona / different problem characteristic",
        "Suggests specific partner categories in workflow",
        "Mentions Crossbeam or account overlap data",
        "Lists multiple sources to find partners",
        "Applies scoring criteria"
      ],
      "files": []
    },
    {
      "id": 2,
      "prompt": "We're partnering with a competitor — wait, not a competitor, a complementary CRM company. Help us brainstorm 5 campaign ideas we could run together.",
      "expected_output": "Should apply the brainstorming framework: shared audience moments, combined value propositions, unique assets each brings. Should propose campaign ideas across multiple types from the campaign type tables (content partnerships, webinars/events, product/integration marketing, community/social). Should suggest specific ideas like: co-authored blog post or research report, joint webinar, 'better together' integration landing page, joint case study with shared customer, integration launch, bundle/discount, conference booth sharing. Should ask the campaign idea prompts to spark ideas: what would we create if we had to launch in 2 weeks, what content do both audiences desperately need, what data do we both have that would make a compelling story.",
      "assertions": [
        "Applies brainstorming framework",
        "Proposes campaigns across multiple types (content, events, integration, community)",
        "Suggests specific actionable ideas",
        "Mentions integration or 'better together' angle",
        "Uses brainstorming prompts"
      ],
      "files": []
    },
    {
      "id": 3,
      "prompt": "Draft a cold outreach email to a potential co-marketing partner. They're a content management platform and we make a marketing analytics tool. Both serve B2B marketing teams.",
      "expected_output": "Should use the cold outreach template structure. Should include: subject line with both company names, brief role intro, specific observation about audience overlap (not generic), one concrete campaign idea (not 'let's do something'), clear ask for a quick call. Should keep it short and personal. Should optionally mention call prep: account overlap data (Crossbeam/Reveal), 2-3 specific campaign ideas, audience metrics, past partnership examples, clear ask of what's wanted and what's offered.",
      "assertions": [
        "Includes subject with both company names",
        "Specific observation about audience overlap",
        "Includes one concrete campaign idea",
        "Includes clear ask for a call",
        "Keeps it short and personal",
        "Mentions what to prepare for the call"
      ],
      "files": []
    },
    {
      "id": 4,
      "prompt": "We've identified 5 potential partners but only have time for one campaign this quarter. How should we pick?",
      "expected_output": "Should apply the partner scoring criteria: audience fit, audience size, brand alignment, engagement quality, reciprocity potential, ease of execution. Should recommend scoring each partner 1-5 across these criteria. Should weight by current goal (e.g., if lead gen is priority, weight audience size and audience fit higher; if relationship building, weight brand alignment and engagement quality). Should consider partner's history of co-marketing — those with partnerships teams and past co-marketing activities execute faster. Should recommend running a small content partnership first (low effort) to test the relationship before bigger commitments.",
      "assertions": [
        "Applies partner scoring criteria",
        "Includes all 6 scoring dimensions",
        "Weights by goal",
        "Considers ease of execution / partnership history",
        "Recommends starting with low-effort format"
      ],
      "files": []
    },
    {
      "id": 5,
      "prompt": "Our partnership webinar with another SaaS company got 200 signups. How do we split the leads?",
      "expected_output": "Should address the lead handling question from the Structuring the Partnership section. Should explain common splits: each partner keeps their own registrations (cleanest but loses cross-pollination), all leads shared between both (max reach, requires clear MQL/SQL handoff), split by audience source (your list vs theirs). Should recommend documenting this in advance in a co-marketing agreement covering campaign description, responsibilities, timeline, lead handling, promotion, branding, costs, metrics sharing. Should note measuring success: leads generated per partner, lead quality (MQL/SQL conversion rate), revenue attributed. Should recommend a post-campaign debrief and discussing future collaboration if it worked.",
      "assertions": [
        "Explains lead split options",
        "Recommends documenting in agreement",
        "Lists agreement components",
        "Mentions measuring lead quality not just volume",
        "Recommends post-campaign debrief"
      ],
      "files": []
    },
    {
      "id": 6,
      "prompt": "Our customer success team wants us to launch a referral program. Can you help us design one?",
      "expected_output": "Should recognize this is about customer referrals, not co-marketing between companies. Should redirect to the referrals skill, which specifically handles customer referral and affiliate programs (customers referring customers). Should note co-marketing is partner-to-partner marketing while referrals is customer-driven word-of-mouth. May offer brief co-marketing context if it's relevant to the strategy, but should make clear referrals is the right skill for the task.",
      "assertions": [
        "Recognizes this is customer referral, not co-marketing",
        "Defers to referrals skill",
        "Distinguishes co-marketing from referral programs",
        "Does not attempt full co-marketing strategy"
      ],
      "files": []
    },
    {
      "id": 7,
      "prompt": "We're a SaaS scheduling tool. We keep hearing 'you should do partnerships' but I don't even know what kinds exist. What are our options and where should we start?",
      "expected_output": "Should lay out the five partnership types from the partnership-types taxonomy: integrations, reseller programs, affiliate programs, co-marketing, and app store/marketplace — not just joint content. Should note co-marketing is only one of the five. Should reference the flagship proof that partner programs are meaningful (e.g., HubSpot's ~$100M ARR / ~40% of revenue / 3,400+ partners; mature programs ~28% of revenue and 2x growth). Should give concrete moves per type: integrations built native vs via Zapier vs API-first vs embedded, Calendly's staged ladder (calendar to sales stack to marketing stack), 83% of enterprise citing integrations as a decision factor; reseller economics (20-40% of LTV plus 2-3x in services); affiliate power law (20% of affiliates drive 80% of revenue) and buyout clauses (~12x monthly commission); permissionless co-marketing (Notion building templates for Airbnb/Amazon/Tesla to ride their brand); app store distribution (Grammarly 0 to 10M, platforms taking 15-30% as effective CAC). For a scheduling tool specifically, should recommend starting with integrations (retention/expansion, marketplace discovery) given the calendar/CRM workflow. Should point to references/partnership-types.md for the full taxonomy, and note affiliate mechanics live in the referrals skill.",
      "assertions": [
        "Lists all five partnership types",
        "Notes co-marketing is one of five, not the whole picture",
        "Cites the HubSpot / partner-program flagship stat",
        "Gives concrete moves for multiple types (integration ladder, affiliate power law, permissionless co-marketing)",
        "Recommends a starting type appropriate to a scheduling tool (integrations)",
        "Points to the partnership-types reference"
      ],
      "files": []
    }
  ]
}