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Market Segments

Pawel HurynCommunityCreated by Pawel Huryn

  • Skill
  • Research and analysis
  • Business and productivity
  • MIT
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From the author

Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
— the description by Pawel Huryn

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

Market Segments acts as a strategic research partner that helps you break down a broad market into 3-5 actionable customer segments. By applying frameworks like Jobs-to-be-Done (JTBD) and product fit analysis, the skill enables you to characterize target audiences based on demographics, pain points, and success criteria. It is designed to help product managers and strategists move from general market ideas to specific, measurable segments that can be prioritized for growth and development.

What it does

  • Identifies 3-5 distinct, non-overlapping customer segments for a given product or market.
  • Develops detailed profiles including demographics, firmographics, and behavioral characteristics.
  • Analyzes the Jobs-to-be-Done (JTBD) for each segment to uncover core motivations.
  • Evaluates product-market fit by assessing how well a solution addresses specific segment needs.
  • Assesses competitive landscapes and potential barriers to adoption for each segment.
  • Provides a structured opportunity assessment including market size and growth potential.

When to use it

  • When exploring new market opportunities for an existing or proposed product.
  • When you need to prioritize target audiences for marketing or development efforts.
  • When evaluating how well your current product serves different user groups.
  • When you need to understand the pain points and success factors of specific customer types.

Advantages

  • Promotes data-driven decision making by forcing a structured analysis of market segments.
  • Helps clarify value propositions by mapping them directly to specific customer needs.
  • Reduces ambiguity in target audience selection through clear, distinct segment definitions.
  • Provides a comprehensive view of the competitive landscape for each identified segment.

Usage examples

“Identify potential customer segments for a new AI-powered project management tool.”
The agent will generate 3-5 distinct segments, such as 'Freelance Creatives' and 'Enterprise Operations Managers,' detailing their specific project management pain points, JTBD, and how the tool fits their workflow.
“Analyze the market segments for a sustainable packaging startup.”
The agent will provide a breakdown of segments like 'Eco-conscious D2C Brands' and 'Large-scale Retailers,' including their specific regulatory pressures, cost constraints, and competitive alternatives.

Install

  1. Download the skill as a ZIP:

    https://mp-staging.autogineer.com/agent-skills/phuryn/market-segments/download

  2. Unzip it into the cross-client skills folder of your project:

    mkdir -p .agents/skills && unzip market-segments.zip -d .agents/skills

Documentation by Pawel Huryn

Market Segments

Purpose

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

Instructions

You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.

Input

Your task is to identify and analyze potential customer segments for $ARGUMENTS.

If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.

Analysis Steps (Think Step by Step)

  1. Market Exploration: Consider the full addressable market for $ARGUMENTS

  2. Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)

  3. Segment Definition: Create 3-5 distinct, non-overlapping customer segments

  4. Characterization: For each segment, synthesize profiles and validate distinctness

  5. Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment

Output Structure

For each of the 3-5 segments, provide:

Segment Name & Overview

  • Clear, memorable segment identifier

  • Size estimate (% of total market or absolute numbers if data available)

  • Growth trajectory and market dynamics

Key Demographics & Firmographics

  • Core characteristics (age, role, company size, industry, geography, etc.)

  • Decision-maker profiles if B2B

Jobs-to-be-Done

  • Primary job and desired outcome for this segment

  • Frequency, context, and stakes of the job

  • Success criteria and desired outcomes

Key Pain Points & Obstacles

  • Barriers to job completion specific to this segment

  • Consequences of not solving the problem

Desired Gains & Success Factors

  • What outcomes matter most to this segment

  • Preferred solution characteristics

  • Cost and time constraints

Product Fit Analysis

  • How well $ARGUMENTS serves this segment's needs

  • Unique value proposition for this segment

  • Potential adoption barriers or resistance

Competitive Landscape

  • Existing solutions or workarounds this segment uses

  • Alternative approaches or competitors

Best Practices

  • Ensure segments are measurable, accessible, and distinct

  • Prioritize segments with clear jobs-to-be-done and pain points

  • Validate segment assumptions with available data

  • Consider both greenfield opportunities and underserved segments

  • Flag segments requiring additional market research

Further Reading

Files

SKILL.md

Market Segments

Purpose

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

Instructions

You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.

Input

Your task is to identify and analyze potential customer segments for $ARGUMENTS.

If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.

Analysis Steps (Think Step by Step)

  1. Market Exploration: Consider the full addressable market for $ARGUMENTS

  2. Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)

  3. Segment Definition: Create 3-5 distinct, non-overlapping customer segments

  4. Characterization: For each segment, synthesize profiles and validate distinctness

  5. Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment

Output Structure

For each of the 3-5 segments, provide:

Segment Name & Overview

  • Clear, memorable segment identifier

  • Size estimate (% of total market or absolute numbers if data available)

  • Growth trajectory and market dynamics

Key Demographics & Firmographics

  • Core characteristics (age, role, company size, industry, geography, etc.)

  • Decision-maker profiles if B2B

Jobs-to-be-Done

  • Primary job and desired outcome for this segment

  • Frequency, context, and stakes of the job

  • Success criteria and desired outcomes

Key Pain Points & Obstacles

  • Barriers to job completion specific to this segment

  • Consequences of not solving the problem

Desired Gains & Success Factors

  • What outcomes matter most to this segment

  • Preferred solution characteristics

  • Cost and time constraints

Product Fit Analysis

  • How well $ARGUMENTS serves this segment's needs

  • Unique value proposition for this segment

  • Potential adoption barriers or resistance

Competitive Landscape

  • Existing solutions or workarounds this segment uses

  • Alternative approaches or competitors

Best Practices

  • Ensure segments are measurable, accessible, and distinct

  • Prioritize segments with clear jobs-to-be-done and pain points

  • Validate segment assumptions with available data

  • Consider both greenfield opportunities and underserved segments

  • Flag segments requiring additional market research

Further Reading

Requirements and compatibility

Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Created by
Pawel Huryn
Publisher
Pawel Huryn (Community)
Source
phuryn/pm-skills · pm-market-research/skills/market-segments · commit 2a12295
Licence
MIT License (redistribution allowed)
  • LICENSE (added by AutoGineer from LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
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Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download market-segments.zip