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Positioning Ideas

Pawel HurynCommunityCreated by Pawel Huryn

  • Skill
  • Content generator
  • Business and productivity
  • MIT
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From the author

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
— the description by Pawel Huryn

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

Positioning Ideas acts as an expert brand strategist to help teams define their market position. By analyzing the competitive landscape and identifying gaps, the skill generates unique positioning statements, strategic rationales, and supporting messaging to help products resonate with target audiences.

What it does

  • Analyzes the top five competitors in a given market.
  • Identifies market positioning gaps and unclaimed territories.
  • Generates five unique, differentiated positioning ideas.
  • Drafts formal positioning statements for each idea.
  • Provides strategic rationale and supporting messaging for proposed positions.

When to use it

  • When developing a new product positioning strategy.
  • When you need to differentiate your product from established competitors.
  • When crafting or refining brand positioning statements.
  • When identifying opportunities to capture a specific market niche.

Advantages

  • Provides a structured approach to competitive analysis.
  • Ensures positioning is grounded in strategic rationale.
  • Helps uncover overlooked market opportunities.
  • Facilitates clear communication of product value.

Usage examples

“I am launching a new project management tool for remote creative teams. Our main competitors are Asana and Trello. Help me find a unique positioning.”
The agent will analyze Asana and Trello, identify gaps in their approach to creative workflows, and propose five distinct positioning angles with supporting statements.

Install

  1. Download the skill as a ZIP:

    https://mp-staging.autogineer.com/agent-skills/phuryn/positioning-ideas/download

  2. Unzip it into the cross-client skills folder of your project:

    mkdir -p .agents/skills && unzip positioning-ideas.zip -d .agents/skills

Documentation by Pawel Huryn

Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

When to Use

  • Developing product positioning strategy

  • Differentiating from competitors

  • Crafting brand positioning statements

  • Identifying market positioning gaps

  • Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:

  • Their primary positioning angle

  • Their target audience focus

  • Key differentiators they emphasize

  • Potential positioning gaps they leave open

Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

  • Be clearly differentiated from competitor positioning

  • Resonate with the target audience's values and needs

  • Emphasize specific capabilities that competitors downplay or ignore

  • Open an unclaimed market territory

Step 3: Positioning Statements For each idea, provide:

  1. Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")

  2. Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation

  3. Supporting Message: Key supporting messages that reinforce this positioning

  4. Competitive Advantage: What specific advantages enable this positioning claim

Tips for Best Results

  • Provide detailed target audience profiles and their pain points

  • Share your product's unique capabilities and differentiators

  • Mention current positioning (if any) and what's working or not working

  • Include information about competitor positioning and messaging

  • Describe what market segment or niche you want to own

  • Share your long-term vision and business strategy

Further Reading

Files

ATTRIBUTION.md

Attribution

This folder is an unmodified copy of the Agent Skill "positioning-ideas", distributed by AutoGineer (https://autogineer.com/agent-skills).

The skill's own files are unmodified copies. AutoGineer is not affiliated with or endorsed by the author or the publisher.

Files added by AutoGineer

  • ATTRIBUTION.md: this file, written by AutoGineer

  • LICENSE: copied from LICENSE

Requirements and compatibility

Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Created by
Pawel Huryn
Publisher
Pawel Huryn (Community)
Source
phuryn/pm-skills · pm-marketing-growth/skills/positioning-ideas · commit 2a12295
Licence
MIT License (redistribution allowed)
  • LICENSE (added by AutoGineer from LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
Synced

AutoGineer is not affiliated with or endorsed by Pawel Huryn.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download positioning-ideas.zip