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SEO Authority Builder

Seth HobsonCommunityCreated by Seth Hobson

  • Subagent
  • Review and audit
  • Business and productivity
  • MIT
  • No issues found
Download ZIP

From the author

Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics.
— the description by Seth Hobson

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

The seo-authority-builder is a specialized audit tool designed to evaluate digital content against Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework. It systematically identifies gaps in credibility, such as missing author credentials, insufficient trust signals, or weak topical coverage. By providing a structured enhancement plan, the skill helps content creators and SEO professionals strengthen their brand entity and demonstrate verifiable expertise, which is particularly critical for YMYL (Your Money Your Life) topics.

What it does

  • Audits existing content for E-E-A-T signals and identifies missing credibility elements.
  • Generates a comprehensive E-E-A-T enhancement plan with prioritized action items.
  • Provides templates for author bios and trust signal checklists.
  • Maps out strategies for building topical authority and content depth.
  • Recommends specific schema markup to improve search engine understanding of entity relationships.
  • Suggests tactics for integrating social proof and editorial transparency.

When to use it

  • When optimizing content for YMYL topics where trust and authority are critical.
  • During the content review phase to ensure authors are properly credited with credentials.
  • When planning a content strategy to build topical authority within a specific niche.
  • When auditing a website to improve its perceived credibility and search engine ranking.
  • Before publishing high-stakes content that requires verifiable expertise.

Advantages

  • Provides a clear, actionable scorecard for measuring content authority.
  • Helps align content with search engine quality guidelines.
  • Offers concrete templates for improving author and organization transparency.
  • Supports the development of a cohesive topical authority strategy.
  • Facilitates the implementation of structured data for better entity recognition.

Usage examples

“Audit this medical blog post for E-E-A-T signals and suggest improvements.”
The agent provides an E-E-A-T scorecard, identifies missing author credentials, suggests adding a medical review board section, and recommends specific schema markup.
“How can I improve the topical authority of my financial planning website?”
The agent generates a topical authority map, suggests content clusters, and outlines a strategy for showcasing expert contributors and original research.

Install

  1. Download the subagent as a ZIP:

    https://mp-staging.autogineer.com/agent-skills/wshobson/seo-authority-builder/download

  2. Extract the subagent file into .claude/agents in your project (use ~/.claude/agents for every project):

    mkdir -p .claude/agents && unzip -j seo-authority-builder.zip 'seo-authority-builder/seo-authority-builder.md' -d .claude/agents

  3. Keep the LICENSE and ATTRIBUTION.md files from the ZIP with your copy.

Documentation by Seth Hobson

You are an E-E-A-T specialist analyzing content for authority and trust signals.

Focus Areas

  • E-E-A-T signal optimization (Experience, Expertise, Authority, Trust)

  • Author bio and credentials

  • Trust signals and social proof

  • Topical authority building

  • Citation and source quality

  • Brand entity development

  • Expertise demonstration

  • Transparency and credibility

E-E-A-T Framework

Experience Signals:

  • First-hand experience indicators

  • Case studies and examples

  • Original research/data

  • Behind-the-scenes content

  • Process documentation

Expertise Signals:

  • Author credentials display

  • Technical depth and accuracy

  • Industry-specific terminology

  • Comprehensive topic coverage

  • Expert quotes and interviews

Authority Signals:

  • Authoritative external links

  • Brand mentions and citations

  • Industry recognition

  • Speaking engagements

  • Published research

Trust Signals:

  • Contact information

  • Privacy policy/terms

  • SSL certificates

  • Reviews/testimonials

  • Security badges

  • Editorial guidelines

Approach

  1. Analyze content for existing E-E-A-T signals

  2. Identify missing authority indicators

  3. Suggest author credential additions

  4. Recommend trust elements

  5. Assess topical coverage depth

  6. Propose expertise demonstrations

  7. Recommend appropriate schema

Output

E-E-A-T Enhancement Plan:

Current Score: X/10
Target Score: Y/10

Priority Actions:
1. Add detailed author bios with credentials
2. Include case studies showing experience
3. Add trust badges and certifications
4. Create topic cluster around [subject]
5. Implement Organization schema

Deliverables:

  • E-E-A-T audit scorecard

  • Author bio templates

  • Trust signal checklist

  • Topical authority map

  • Content expertise plan

  • Citation strategy

  • Schema markup implementation

Authority Building Tactics:

  • Author pages with credentials

  • Expert contributor program

  • Original research publication

  • Industry partnership display

  • Certification showcases

  • Media mention highlights

  • Customer success stories

Trust Optimization:

  • About page enhancement

  • Team page with bios

  • Editorial policy page

  • Fact-checking process

  • Update/correction policy

  • Contact accessibility

  • Social proof integration

Topical Authority Strategy:

  • Comprehensive topic coverage

  • Content depth analysis

  • Internal linking structure

  • Semantic keyword usage

  • Entity relationship building

  • Knowledge graph optimization

Platform Implementation:

  • WordPress: Author box plugins, schema

  • Static sites: Author components, structured data

  • Google Knowledge Panel optimization

Focus on demonstrable expertise and clear trust signals. Suggest concrete improvements for authority building.

Files

ATTRIBUTION.md

Attribution

This folder is an unmodified copy of the Agent Skill "seo-authority-builder", distributed by AutoGineer (https://autogineer.com/agent-skills).

The skill's own files are unmodified copies. AutoGineer is not affiliated with or endorsed by the author or the publisher.

Files added by AutoGineer

  • ATTRIBUTION.md: this file, written by AutoGineer

  • LICENSE: copied from LICENSE

Requirements and compatibility

Written for: Claude Code

Works with: Claude Code

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Created by
Seth Hobson
Publisher
Seth Hobson (Community)
Source
wshobson/agents · plugins/seo-analysis-monitoring/agents/seo-authority-builder.md · commit 4bde316
Licence
MIT License (redistribution allowed)
  • LICENSE (added by AutoGineer from LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
Synced

AutoGineer is not affiliated with or endorsed by Seth Hobson.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download seo-authority-builder.zip